First quarter of 2024 was awesome. Then April đź’© on everything. Lost like $70k/mo in recurring revenue.
What the highlight reel of social media doesn’t tell you is two things:
- Big losses
- The compounding interest on big losses
When you lose $70k in revenue, there’s a trailing time where you still have the full expenses as if that revenue was still there.
In 17 years of running SEO National I never took on more than ~$10k in debt.
Then within 60 days I was negative $150,000 because of lost cash flow with sustained expenses I had to adjust.
I won’t bore you with all that happened. But one thing I didn’t do was over react. I kept my head down, knowing if I held the course everything would turn around.
I stepped back into operations, realigned the team, told them what happened and why, corrected, reinforced trust, then rode the wave with the team until things settled.
- Bleeding stopped by June.
- Signed Tony Robbins in July.
- Started reclaiming some revenue by October.
- Paid off remaining debt by November.
- Holiday bonuses paid in full for December.
- And as of today… literally today, few more last minute invoices ended with the highest grossing month in the company’s history.
- Beat peak January 2024 by ~$20,000.
Shit happens. It will always happen
Don’t dismiss it. Don’t downplay it.
Allow negative frustration, but not negative reaction.
Hold true to the path, and if you TRULY believe in your light that your future self is showing you at the end of the tunnel, you’ll come out shining.
