Ok… 🙄
ChatGPT/AI adoption is great, but it’s still peanuts compared to Google. And the king of search isn’t going anywhere. In fact, Google search use GREW BY 21.64% last year.
“I’ve seen wild speculation that Google’s market share is down 5-10% since ChatGPT’s launch, and heard anecdotes across my feeds from people claiming that they never use Google and have entirely switched to AI tools.
But, there’s been no comprehensive, well-structured analysis to show the AI tools’ share of search, nor any data to back up the claims of Google’s supposed search decline.”
~Rand Fishkin
(Founder of one of the most successful SEO software companies, and now a data/traffic/trends analyst.)