Always sad following up on past clients that we crushed it for years. Search engine optimization did so well that they were either acquired, or hired an in-house marketing team that wanted to fix what wasn’t broken.
I like to call them “new sheriffs.” They’re new in town and want to stake their claim. Prove their worth.
11,000 daily, targeted organic visitors down to nearly zero.
4 out of 5 times it’s just smooth talking SEO snake oil salesman whose ignorance burns it all down.