This is why I don’t chase leads. If it’s not the right time, it’s not the right time.
What you going to do? Force someone into a sale, they’re not ready but proceed anyway. It all falls apart, ruins your reputation, but… hey. You invoiced them for a few months.
Or, just wait and have a better sale later, that lasts because they’re ready. You’re both happy, contract lasts longer, you deliver and grow your reputation.