Damon Burton
Smart SEO & Internet Marketing Blog
Go download the app Be My Eyes
You can help blind people in just minutes. Sometimes seconds, like my call yesterday. All they wanted to know is if a receipt was facing up. That's it. Answered, helped, hung up in less than 10 seconds. Other calls I've helped: configure their emergency scanner read...
Hey, agencies and marketers. Don’t be wiener-faces.
Had a new SEO client that we're now a few months in. We're crushing it and more responsive than his design agency so he wrapped up that engagement. Their response? They took down his website... the website that he paid for. Guys. If the client paid for your site, it's...
How to Track ChatGPT & LLM Traffic with Custom Reports in Google Analytics
Had my COO make a video for you on how to make custom reports in Google Analytics to track ChatGPT and LLM traffic. Here is the expression used in the...
“Partnerships”
Declined hearing a pitch. They messaged, "I'm building something right now and am going to be looking for partners. I would like to get on a Zoom with you when you are free. See what you think." Thought I was clear and kind. I replied, "Cool. Appreciate the ask. I...
Used to be a Radio DJ
From around 2000 - 2007 I was an on-air radio DJ. My name was Damon Kelly. I spent most of my time on U92, but also among half a dozen other stations. Those years were some of the funnest of my life. Had the opportunity to meet countless musicians and celebrities,...
EVERYBODY wants more money
I realized something this morning. Everybody wants more money. Drove the Audi R8 new coffee shop this morning that a friend recommended. I assumed by the name of the shop that it was, for generalizations, like a hipster hippie kind of coffee joint. I pull up and...
If it ain’t broke, don’t fix it. Especially with marketing.
Two clients this year left, admitting they might regret it, but they wanted to try a full-service agency. As long as they're past their minimum contractual obligation, I never fight them leaving and wish them good luck. If they have something better, good for them. ...
Marketers, own your processes
Marketers, watch what you outsource. It’s not worth your reputation. In the last decade of running an agency, I haven’t outsourced anything. The first decade I did test scaling profits with convenience of outsourcing. I had a period where I outsourced copywriting,...
When someone asks “What did you do this summer?”
Me: "Not much." Also me: Took the family to: watch Paris play in World Cup Club game in Los Angeles RV'd through the Redwoods in California Flew whole family Delta One to: France Germany Italy Spain Greece Dubai Spoke about SEO on stage in: Mexico Vietnam Visited...
