Damon Burton
Smart SEO & Internet Marketing Blog
Upcoming Book Foreword
I’ve been part of four books that have reached some sort of best seller status. My SEO book, Outrank, hit #1 on Amazon for a few digital marketing and business categories. Inspired and contributed a chapter to a book with Russell Brunson, Inside the Inner Circle. And...
A Team is Greater Than You
One of my team members just graduated college. When I started SEO National 17 years ago, I had no idea what I was doing from a business perspective. just knew I enjoyed doing stuff online, and helping people with their websites. I also had no idea that "helping...
SEO Agency Retention
I hear SEO agencies say their retention is amazing all the time just because it's at 12 months. Retention is relative. 12 months is my minimum. How can you increase retention? Good proactive communication to set expectations. It helps educate clients to properly...
One SEO Trick
What if your website wasn't showing at the top of Google for something simple? Something so dumb simple you wouldn't believe it. ✅ You have the best content. ✅ The best links. ❌ And you're still invisible on Google. Why? One thing. Page speed. That's it. That...
How to Stop Worrying about Google Algorithm Updates
Two weeks ago, Google came out with a major core algorithm update. I get messages every few days, including today, "My site" or "My client's site" is tanking. What do I do?!" And, guess what I almost always see when I look at their site? Two things: 1 - Poor website...
God and SEO?
When people start telling you they believe God connected you for a reason... and that reason is SEO... you show up differently. SEO is about more than quality traffic. It changes lives. It can provide stability to you professionally and, more importantly,...
Is hiring an in-house SEO a good idea?
Hiring an in-house SEO sounds better and cheaper. Usually, reality proves the opposite though. ❌ payroll ❌ hardware investments ❌ software investments ❌ the learning curve Before you know it you're in $60k - $100k for payroll, when an agency is just $35k - $50k. And...
Teaching My Son to Change a Bike Tube
Yesterday, I helped teach my son how to change a bike tube. Apparently, from the text with Hottie, he didn't care for it. 😆 I did though. Actually, a lot. I'm grateful for the opportunity to teach them things they'll do again in life. When we were going to swap his...
Mentoring in a nutshell
Mentoring in a nutshell... The reality is, I love is this guy’s determination. I've witnessed him go from knowing nothing about his industry, to...
