Damon Burton
Smart SEO & Internet Marketing BlogGimmicks < Credibility = Sales
Be careful with constant discounts and promos in your posts. Attracts tire kickers, and decreases perceived value of your service to legitimate leads. I’ve done SEO for some of the biggest names out there, billion dollar companies, professional sports teams. Yet, you...
Cell Phone Stability
I've had the same cell phone number for 20+ years. Same with my wife. Then started thinking how the opposite number retention has proven an oddly accurate predictor for stability of people in my life... their emotional stability relationship consistency financial...
Helping People While Protecting Your Time
How do you build your reputation helping people, while also not wasting time, getting taken advantage of, or interrupting your personal time or holiday? Set expectations proactively. When someone messages me asking for help I reply with the following combinations of...
2024 SEO Company Recap
This year, my team at SEO National added $750k in annual recurring revenue from new clients across these industries: business coaching supercars tarot cards check cashing business loans direct marketing portable restrooms email deliverability Tony Robbins (deserves...
SEO Book Royalties
$17.43 isn't a lot, but sure means a lot. This is a direct deposit from Audible for sold audio copies of my best selling SEO book, Outrank. Each month I get a deposit from Audible as well as physical copies sold through BookBaby. $17 isn't much, but knowing I'm making...
Disney Cruise 2024
Just got back from taking Hottie and the kids on a Disney cruise. Cried the first day, but think I hid it well. Never done a Disney cruise, but my wife and I did a Baja cruise ~17 years ago. Didn't seem to be our thing then, doesn't seem to be now. Glad we tried it...
Government Profiling Businesses
If you don’t think the gov profiles, the state tax commission just audited my home office. I kept offering to send them an itemized list of equipment. They reaaaaly wanted to visit in person for some reason. They arrive, I walk them to my home office, and we both...
Welcoming The Benefit Doctor to SEO National
Excited to welcome The Benefit Doctor as the latest SEO National client. Like I've said before, the coolest businesses are: small businesses that are making an impact The Benefit Doctor's team aren't the usual benefits brokers that just recommend pay increases. They...
Value of a Personal Brand
This is the value in helping others without asking for anything in return... a personal brand that can drive millions in annual sales without a sales team. I don't run ads. I don't even have a sales process at all. I just help people. Helping others win showcases...







