Damon Burton
Smart SEO & Internet Marketing BlogBelieving In Yourself, and Learning From Others Business Mistakes
Part of what led me to starting SEO National was the last company I worked for had their doors kicked down with guns drawn by the ATF, FTC, and local Sheriff's office. Straight out of a movie scene. Fortunately, I worked remotely at home in another state. Before...
SEO for Utah Jazz Team Store
6 years ago today, started working with the Utah Jazz for SEO on their retail division, Utah Jazz Team Store. I’d guess it was about 34 years ago that I went to my first Utah Jazz game. Had nosebleeds watching them play the Denver Nuggets. Never would have guessed two...
Inspiration Has a Ripple Effect
Skateboarding on our half pipe with my son the other day and it reminded me about a lady my wife met before school got out for summer. She met another mom at the kids elementary art show that was new to the area. The lady was asking if we also liked the local junior...
Better than Billion Dollar SEO?
I’ve done SEO for multiple billion dollar companies, NBA teams, INC and Shark Tank featured businesses. Yet, my favorite stories are the mom and pops winning. Family-owned businesses literally grow from a kitchen table or backyard garage into 50,000 square foot...
Avoiding SEO Conflicts of Interest
This is awkward... and a first. An SEO private messaged me on Facebook me asking if I could help. They had a client that was decreasing in visibility. Coincidentally and completely unrelated, their client also messaged me on a different platform, LinkedIn, and asked...
Weaning Off Amazon
What do you do when you have built a business dependent on Amazon or Facebook, but now feel stuck? Nobody likes giving their money to Bezos or Zuckerberg, but the reach on their platforms is undeniable. Can't leave, but can't stay? Build a website you control and pull...
968% increase in organic conversions in one quarter
Good SEO is more than just traffic. It also increases conversions in two ways; emotionally and technically. 1 - Emotionally ❤️ You attract a higher converting, pre-qualified audience. When your content is optimized to better align with a buyer's needs and clearly...
Sometimes you have to let people go.
In business, sometimes you have to let people go. My goal is to treat everyone well enough during a contract that they’re still appreciative if the opportunity ends. Any SEO National team member I’ve had the pleasure of engaging has always been treated with enough...
Good SEO is Not Cookie Cutter
Good search engine optimization is not cookie cutter. Every client is different, and their strategies are different, because... Industries are different Levels of competitions are different Websites are different, some are built well, some are dumpster fires...
