Damon Burton
Smart SEO & Internet Marketing Blog
2024 Recap
First quarter of 2024 was awesome. Then April 💩 on everything. Lost like $70k/mo in recurring revenue. What the highlight reel of social media doesn’t tell you is two things: Big losses The compounding interest on big losses When you lose $70k in revenue, there’s a...
The Hard Part of New Web Designs
At a cost of $70k, this was one of the biggest website redesigns my team's ever done. The build took a year, with the design being the easy part. The time consuming part (and what non-SEO designers miss) was mapping, migrating, protecting, and amplifying their...
New Year 1999 into 2000
25 years ago I saw a guy get shot and killed by the police while stopping to eat at this Denny's. Was after the countdown, so there were a ton of other people looking to get in. The restaurant had a line long enough that we were waiting outside. Police pulled a car...
Best SEO Copywriting Ranking Strategies
Readers want well-written, authentic content that holds their attention and answers their questions. When they get this kind of content from you: Google may rank you higher. When you rank higher, visitors trust you more. When visitors trust you more, they are more...
Welcoming Makes & Models to SEO National
Ferrari, Lamborghini, Porsche, Audi... Newest SEO clients sells and services all the fun cars. As an owner of an Audi R8, excited to welcome Makes & Models to the SEO National family, and support their passion for supercars.
Gimmicks < Credibility = Sales
Be careful with constant discounts and promos in your posts. Attracts tire kickers, and decreases perceived value of your service to legitimate leads. I’ve done SEO for some of the biggest names out there, billion dollar companies, professional sports teams. Yet, you...
Cell Phone Stability
I've had the same cell phone number for 20+ years. Same with my wife. Then started thinking how the opposite number retention has proven an oddly accurate predictor for stability of people in my life... their emotional stability relationship consistency financial...
Helping People While Protecting Your Time
How do you build your reputation helping people, while also not wasting time, getting taken advantage of, or interrupting your personal time or holiday? Set expectations proactively. When someone messages me asking for help I reply with the following combinations of...
2024 SEO Company Recap
This year, my team at SEO National added $750k in annual recurring revenue from new clients across these industries: business coaching supercars tarot cards check cashing business loans direct marketing portable restrooms email deliverability Tony Robbins (deserves...
