Damon Burton
Smart SEO & Internet Marketing BlogTipping is out of control
It's good for nobody, except the companies that are exploiting the "opportunity." If you work in a service industry and are offended by customers not tipping for anything and everything, you will always be pissed and stuck until you realize customers aren’t the ones...
New Year, New SEO Lead
First day fully back to work in the new year and already a lead. Hate to even say "lead." Definitely more a respected friend. That's the point. I've known this guy for at least four years, and he's sent two other referrals in the past. He's a good guy knows people,...
Being a Leader is a Gift
This screenshot says it all. Being a leader is a gift, and the impact you have available to make is of Butterfly Effect magnitudes. You can change lives. And those changed lives change lives. I've been asked to be a godfather to team members' children, twice. I've...
2023 recap
2023 was one of the best and worst years for me, and two weeks ago I unexpectedly quit something I've been doing for 17 years. Last year, business crushed. Increased recurring revenue by half a million, and was able to speak on more stages. Hottie is awesome. Love her...
What’s Better than Riches in the Niches?
I get asked all the time what niche my SEO company focuses on. We don't. That used to really bother me in my agency's infant years. But 17 years later, I'm glad we're not niched, because I don't want to be the "lawyer-only SEO" or the "dentist SEO." Definitely...
Daughter Love
My daughter knocked on the office door. She sneaks in all shy, hiding something behind her back. Walks up and sits on my lap, plopping a piece of paper on the desk all proud. 👩 "Dad, I drew this." 🧔♂️ "Aw." I'm melting. "I love it. Thank you!" 👩 "It's for mom. Don't...
Working With Famous People
Working on-air in radio for 7 years I got to meet world famous hip-hop artists, interview rappers, hang out back stage with rockstars, drink champagne on tour buses… That job also taught me a lot of things, one being that famous people are just regular people. Sure,...
Year Over Year SEO Growth
Hired a COO last year for SEO National. Been cool seeing what he's integrating and investing into growing SEO client results, and team relationships. To deepen the value, he started sending Loom videos with monthly reports to help translate what the reports mean....
Expectations Can Be Your Secret Weapon, or Your Biggest Weakness
One of the easiest ways to retain clients is expectations. It's also one of the fastest ways to lose a client. That’s why I fired a guy that had a great product, even though he offered it for free. Was thinking about last Mother’s Day. Found a guy to detail one of...
