Damon Burton
Smart SEO & Internet Marketing Blog
Emotional About My Son’s Braces Coming Off
My son got his braces off the other day, and I was more emotional than him. All the shit parts that I experienced as a kid happened during the years my teeth were messed up. ❌ violent, alcoholic stepdad ❌ constantly moving from low income apartments to friend's...
Your Kids are Watching
"Hey, Dad. Meet my new friend. I was showing him who you are and he was flabbergasted." My 12 year old son just came home and knocked at my office door. "Meet my new friend, Liam." He gives me a hug, then proudly pulled his phone out of his pocket. He continues to...
SEO > PPC
Historically PPC heavy client. One year later, SEO outpacing paid ads and converting more. They're spending $50k/month in paid ads. $4k/month in SEO. At only 7% of their marketing spend, SEO is driving 54% of their sales.
Client Quality Filter
Ever have a client you're on the fence about? Maybe they're decent, but seem a bit dramatic? When do you let one thing slide for the sake of growth? Do you allow two things? Which things are hard no's vs flexible? I got tired of making judgement calls, so I documented...
SEO is Simple
It's just three core pillars, one of which lifted this new client's website traffic by 330% in 30 days. Website structure: Is your website easy to use, is it mobile friendly, and does it load quickly? Content: Do you clearly communicate your product/services, and...
$20.5 million in organic sales
That's a +40% increase in less than one year of SEO. No PPC. No email. No social media. This client does other forms of marketing, but the next closest sales driver is ~80%+ less revenue. "Faster" paid ads doesn't mean faster profitability. Organic ONLY 40% lift =...
You’re overthinking it
If this kids book I was reading my daughter last night has: tens of thousands of copies sold is ran by a major publisher and had multiple people whose job is literally to not screw up words ❌ and they still shipped the book misspelling "around…" I’m pretty sure you’re...
Personal Burnout
New sauna just installed in the pool house, because personal burnout is real. Hottie and I took a couples vacation a few weeks ago. The trip had a lot of hiccups. The first real time we relaxed was on day four, sitting in the sauna together with nothing around us....
Easy SEO Win
Boost your website rankings on search engines with just one 20 minute change? ❌ No CTA changes ❌ No copy changes ❌ No color changes ❌ No design changes ✅ Your website will look exactly the same, just load quicker. Google is less likely to send a visitor to your...
