Damon Burton

Smart SEO & Internet Marketing Blog
SEO Book Royalties

SEO Book Royalties

$17.43 isn't a lot, but sure means a lot. This is a direct deposit from Audible for sold audio copies of my best selling SEO book, Outrank. Each month I get a deposit from Audible as well as physical copies sold through BookBaby. $17 isn't much, but knowing I'm making...

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Disney Cruise 2024

Disney Cruise 2024

Just got back from taking Hottie and the kids on a Disney cruise. Cried the first day, but think I hid it well. Never done a Disney cruise, but my wife and I did a Baja cruise ~17 years ago. Didn't seem to be our thing then, doesn't seem to be now. Glad we tried it...

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Government Profiling Businesses

Government Profiling Businesses

If you don’t think the gov profiles, the state tax commission just audited my home office. I kept offering to send them an itemized list of equipment. They reaaaaly wanted to visit in person for some reason. They arrive, I walk them to my home office, and we both...

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Welcoming The Benefit Doctor to SEO National

Welcoming The Benefit Doctor to SEO National

Excited to welcome The Benefit Doctor as the latest SEO National client.  Like I've said before, the coolest businesses are: small businesses that are making an impact The Benefit Doctor's team aren't the usual benefits brokers that just recommend pay increases. They...

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Value of a Personal Brand

Value of a Personal Brand

This is the value in helping others without asking for anything in return... a personal brand that can drive millions in annual sales without a sales team. I don't run ads.  I don't even have a sales process at all. I just help people.  Helping others win showcases...

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$2 Billion Dollar Competitor

$2 Billion Dollar Competitor

This SEO client is a small family owned business that is outranking a VC competitor on Google that's valued at $2 billion.  And, they're doing it on just $3500/month in SEO. One year later into SEO, a 63% lift in organic traffic, an extra 1,000+ visitors/month, and...

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SEO carrying the weight 💪

SEO carrying the weight 💪

Client's paid agency has increased budget by ~20%+ to compete with increased competitor ad spend during the holidays. But traffic is down 19%. SEO is still the same, just $4k/month but they're up 50% in the last 90 days. Paid is a dollar in, dollar and change out. ...

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Christmas Game Tradition

Christmas Game Tradition

Every year we do a big family Christmas party at our house, and one of my favorite parts is this plastic wrap game.  Hottie and I go buy a bunch of gifts, and roll it layers and layers deep in twisted plastic. We do separate balls for kids vs adults, because the kids...

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Fighting For Deals

Fighting For Deals

Fighting for deals long enough to prove your value and find success isn't fast, but it's rewarding.  And, once you find success, another benefit that isn't always talked about is how the momentum changes. Once you've proven you value to the market you no longer have...

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