Damon Burton
Smart SEO & Internet Marketing BlogDon’t be the cheapest option for your customer
Don't even be "the most reasonable," in the middle option. I'm consistently told that I'm the most expensive option. And that's not a complaint. New customers say it in passing, while still signing. After they sign, sometimes as soon as just days later, I get an...
School indoctrination is real
Indoctrination from the public school system is real. And it has characteristics that might be a mightier foe than I anticipated. Yesterday, after driving with my son home from soccer practice, I asked how being in Jr. High has been going now that he's been at it for...
$2.1 million in organic sales in 30 days
Improved this client's website design. Built a content machine. $0 in ads. SEO.
Google is going to punish AI content
Last month I wrote about something I get asked often. Will AI kill SEO? No, but the opposite will probably happen where Google penalizes patterned AI content. Bye-bye traffic. Bye-bye money… 📉 I saw this same thing over a decade ago, where something like 20+% of SEOs...
Loud Marketers
$100,000,000+ client. Loves paid ads. Loves hype'y flashy bro-marketing. But SEO is slow. It's boring. After the employee that signed us took a job at a different company, they turned a blind eye to the SEO progress we were delivering. We'd send updates on their...
As time permits, help people… for free.
All of the most amazing, unattainable marketing contracts I've had referred to me, like NBA teams, Shark Tank featured businesses, came unexpectedly after helping someone. Like the person in this screenshot that resells a retail product. Had a sales call with them for...
Accomplish More
Want to do more? You can define that your own way; sell more accomplish more more free time more recognition more status Stop trying to be someone else. Stop doing what everyone else is doing. Start letting you be you.
Growing Clients So Big They Get Acquired
Doing SEO for 17 years, every few years we grow a client so substantially that they get acquired. Can be good or bad. Acquisition just happened again. After the new company takes over, they either want to stay out of the way and keep what’s going working. Or... They...
What do you NOT want?
❌ At age 32, the last employer I had before starting my agency was sentenced to 29.5 years in federal prison. Lost his kids. His wife divorced him. I've learned just as much in avoiding what others have done wrong than seeing how others do right. It's taught me that...
