Damon Burton
Smart SEO & Internet Marketing Blog
The older I get, the more I realize I don’t know who I am.
I remember driving to my cabin during the winter a few years ago. It's a two hour drive, and I was driving at 5 in the morning. About half way there is a beautiful canyon with a river. Some dude was there, fly fishing. It was freezing. Dumb cold. I start thinking how...
“Regular” is Inspiring
I'm just a regular guy typing on a regular keyboard. A keyboard behind a regular chair. A chair in a regular office. An office in a regular house. But I get messages like this weekly, because “regular” is what you make it. I share my life, and document the journey. I...
The writing is on the wall. Paid ads are dying. ☠️
Platforms are removing cookies. Attributions are being removed. Costs are out of control. Just the other day I posted how Washington state recently made paid ads effectively illegal in the health care industry, by defining as little as logging IPs or using anonymized...
What if Paid Ads became Illegal?
What if paid ads became illegal? How would you market your business? It's slowly becoming a reality, as paid ads effectively just became illegal in Washington for healthcare providers with House Bill 1155. HIPAA updates that are following suit may also make this...
Russell Brunson’s Inner Circle Member of the Month
Grateful for this recognition of Russell Brunson's Inner Circle member of the month, for the second time. It's a privilege to give and learn in other communities. The older and "wiser" I get, the quieter I become. The evolution of that is a constant dialogue in my...
More Impact > More Money
I travel to a lot of entrepreneurial events to speak and learn. Meet a lot of accomplished people, see fancy cars, and hear stories of success. One thing I’ve noticed from the last few events is that I care less about business and more about impact. That’s not to say...
Will AI kill SEO? No.
"ChatGPT is going to kill SEO, marketing, and even put your toaster out of a job…" C'mon. Artificial intelligence (AI) has been making waves, and many marketers are in a rush to jump on the bandwagon. I get it. AI is cool, it's new, it's sexy, it's romantic. There's...
Reputation > Contractual Perfection
Reputation to deliver matters more than promises to deliver. I've had the same contract, with small revisions, mostly adding an entire page of reasons NOT to hire my agency, for probably a decade. Just noticed I've had this spelling error all these years. 😆 "cashing"...
Time > Luck
Two years ago, started mentoring a 19 year old. He wanted to get into search engine marketing. Told him to learn web design first, because you can't optimize a website if you don't know how websites are built. Recommended he build them for free for the experience. A...
