New client came to us with a fancy new site. Looks cool. Performs painful, and caused them to lose millions in revenue.
- Page speed slowed and now takes 3x longer to load.
- Content wasn’t migrated over, causing dozens of dead pages.
- Hundreds of redirects, creating poor user experience.
Cool doesn’t mean it converts. Cool new design = loss of 30% in traffic.
Unfortunately, my team has to help businesses that have been misguided like this recover each year.
30% loss = millions gone the moment the site went live, just like this other website. Instant poof and gone. 💨
This is why you consult an SEO before redesigning a website. A good SEO company can find the balance of protecting the new visuals you like, while improving how it works.
