Your ability to sell successfully depends on your ability to align messaging with your target audience. Here are questions to ask AI, yourself, or your client during onboarding to build a buyer persona. 👇
Company Overview
- Company Name: [Company Name]
- CEO: [CEO’s Name]
- Industry: [Industry/Niche]
- Website: [Website URL]
TARGET AUDIENCE
- Demographics: Age range, gender, income level, job titles, or business attributes
- Psychographics: Interests, motivations, values, and challenges
- Business Segment: B2B, B2C, SaaS, DTC, etc.
- Buying Triggers: Situations that lead them to seek out the company’s services/products
PERSONALITY TRAITS
- Trait 1: Brief description of how this trait shapes the brand’s interactions
- Trait 2: Brief description of how this trait is reflected in the brand’s communication
- Trait 3: Brief description of how this trait differentiates the brand
PAINT POINTS OF AUDIENCE
- Pain Point 1: Key challenge or frustration faced by the audience
- Pain Point 2: Another significant struggle they experience
DESIRES OF TARGET AUDIENCE
- Desire 1: Primary goal or aspiration of the audience
- Desire 2: Secondary ambition or problem they want solved
- Desire 3: Tertiary need or emotional driver
GOALS OF COMPANY
- Goal 1: Main objective the company seeks to achieve for its audience
- Goal 2: Secondary focus aligned with the brand’s mission
- Goal 3: Tertiary goal driving strategic initiatives
CORE MESSAGING
- Value Proposition: What unique value does the company provide to its target audience?
- Key Benefits
- Benefit 1: How the product/service solves a major pain point
- Benefit 2: A differentiating feature that sets the brand apart
- Benefit 3: An additional advantage that enhances customer satisfaction
BRAND TONE
- Tone Description: Describe the tone of the brand in three words (example “Friendly, Authoritative, Inspiring”)
BRAND VOICE GUIDELINES
✅ Do: Examples of how the brand should communicate
❌ Don’t: Examples of communication styles to avoid
