Does social media influence SEO? Not really…
You can have a million comments and likes, but… it’s still just one domain so it doesn’t move the needle on Google. You need credibility and citations from multiple, diverse authoritative domains.
Also, you can only optimize what you have access to, so on social platforms that’s not much more than your name, bio, and post.
There’s potential value for personal branding though.
I often boost social profiles to show up higher for people’s personal reputation management to control positive results. But I never use it to lift businesses for traditional SEO.
