That’s what’s up, literally. Corporate client’s organic traffic is up 99% this summer over last.
They already had a decent site, so this increase was a content play.
Dug into data on who their ideal buyer is, and used tools to identify what they’re already searching online. Built out a content calendar around that buyer-intent based content, and put in the time copywriting and distributing it around their brand.
That’s the problem with most SEOs content strategies, is they “write for SEO” instead of writing for their custom.
❌ Stop writing for the sake of writing
✅ Write to solve a pain point, with your content bridging the gap between your customer’s pain point and their solution (your product)
Money.
