In this case, I’m doing both at $250k.
Investment:
In the last quarter, I’ve increased payroll by $160k.
Risk:
I’ve intentionally let go of $96,000 in annual recurring contracts in the last 30 days.
Great businesses and people, but there was a clear pattern of 80/20. 80% of my team’s overall busy work coming from 20% of clients. That’s a massive opportunity cost.
Bookmarking this post to revisit end of 2022, because I’ll bet more than the $250k that it’s the right investment/risk into growth.
If you don’t believe in yourself, why would others?