At a cost of $70k, this was one of the biggest website redesigns my team’s ever done.
The build took a year, with the design being the easy part. The time consuming part (and what non-SEO designers miss) was mapping, migrating, protecting, and amplifying their content in the process.
They had thousands of blog posts on top of hundreds of pages listing the physical address of their provider locations.
Already paying off for the client though. SEO was already more than double the closest other traffic source. Organic is now +40% more on top of that, and increasing in momentum.