What if paid ads became illegal? How would you market your business?
It’s slowly becoming a reality, as paid ads effectively just became illegal in Washington for healthcare providers with House Bill 1155.
HIPAA updates that are following suit may also make this national.
Why illegal?
Can’t track anything identifiable, and they’re defining as little as a user IP as identifiable. Even rougher, you can’t use tracking, even if it’s anonymous, like Google Analytics. Yes, Google Analytics is effectively illegal in their healthcare jurisdiction.
It’s unlikely this is slowing down. If anything, privacy rights are growing in demand, and consumer protections like this are likely to spread across all industries.
Another reason to own your reputation and attract qualified, high-intent, inbound traffic.
