Hiring an in-house SEO sounds better and cheaper. Usually, reality proves the opposite though.
❌ payroll
❌ hardware investments
❌ software investments
❌ the learning curve
Before you know it you’re in $60k – $100k for payroll, when an agency is just $35k – $50k. And that’s not even the biggest cost…
❌ opportunity cost
By the time they get up to speed, you could have already had an ROI with an agency.
In-house sounds attractive, but is usually costs more and delivers less than hiring an experienced agency.