When SEO National first started to grow beyond a solopreneur thing was when I stopped being desperate, and started helping people.
Help in any way I could…
- I’d do free SEO audits.
- Offer free advice.
Not only did it feel personally rewarding, but what do you know? Word spread about the expertise I could offer and business grew.
That’s about the same year I met Marcus Sheridan. He had just started giving keynotes on the same topic, “They Ask, You Answer,” reinforcing this approach.
17 years in SEO and “free” is still our company’s biggest driver of referrals and sales. Help people without expecting in return, and you’ll be rewarded in greater multiples.
