It’s amazing the ongoing significant impact a small gesture could unknowingly produce.
About two years ago I gave out 30+ pairs of socks to friends in Inner Circle. Every pair was individually customized with their faces, or the faces of partners and spouses.
I like giving. It’s my love language. Receiving, not so much. Funny how that works, right?
My friend in the pic, Miles, they’re now his “event socks.” He runs events for Russell Brunson and wears them every time I see him. I love it.
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My friend Michael Anthony just wears his face because he’s a narcissist. (Kidding, love you)
Doing the socks back then wasn’t cheap. There was no incentive or objective in doing it other than I felt like I wanted to give the group something, and something that wasn’t generic.
It’s been amazing seeing how these pairs of socks have become something to some people.
