Platforms are removing cookies.
Attributions are being removed.
Costs are out of control.
Just the other day I posted how Washington state recently made paid ads effectively illegal in the health care industry, by defining as little as logging IPs or using anonymized Google Analytics as against user privacy.
Now, iOS will automatically remove tracking links from your emails and text messages.
While paid ads swooned everyone the last decade, organic still drove more traffic.
Old is the new, new. And, if organic still dominated, by a long shot, even when not in the spotlight, just wait to see the market share you’ll be missing now that it is.
Organic traffic is king.
Inbound traffic is king.
Your reputation is king.
Search engine optimization is king.
