Since 2018, I’ve invoiced this client every month, sometimes more than once… over 125 times totaling a ~$250,000+. And she’s still as appreciative today as she was nearly seven years ago.
The secret? Proactiveness and communication.
Solve customer’s questions before they realize they have a question.
She sent this reply after I sent out a client-wide email about new SEO efficiencies we’re integrating.
Other secret? Conciseness.
I rarely email clients. Other than reports the team sends, I personally email clients maybe only 2-3x a year.
Successful people are busy people. Unless it’s important, I don’t schmooze my clients. I don’t send stuff just to send stuff. So when I email, they know it’s important. And I get to the point, because their time is important, too.
